Artificial intelligence has become a catalyst for innovation across various industries, and now it has found its way into the realm of fashion. Artist Mainsteez has reimagined Oakley sunglasses by harnessing the power of AI, sticking with the classic Oakley aesthetics with a futuristic flair; these sunnies would be a must-have if they were IRL.

AI enables designers to create multiple iterations of designs quickly. It’s not magic, but a powerful tool that still needs the human touch – a designer’s aesthetic sense, their understanding of fashion trends and their creative intuition. The real advantage of using AI as a designing tool is not just in the speed it offers but in the new ways, it enables us to explore and express our creativity.

Using AI to design, remake and recreate offers a glimpse into the future of eyewear customization and design. With more and more people exploring the possibilities of using AI, it signifies a remarkable evolution, where fashion intersects with technology to create unique, personalized pieces.

Let’s take a hypothetical example – Oakley, a renowned brand in the fashion industry, is preparing for its new eyewear collection. Here’s how AI can enhance their design process:

The Oakley design team is in a brainstorming session, ideas are flying across the room. Once a design concept is agreed upon, AI can be deployed to generate numerous iterations of the design. However, the AI isn’t left to run wild. The designers, with their extensive knowledge of their consumer base, current trends, and the brand’s unique identity, guide the AI’s exploration, directing it towards potential design paths that align with their vision.

Once a series of AI-generated design iterations are developed, the team can review, select and refine the options. They can experiment with colours, textures and patterns, but always with a guiding human hand. The AI doesn’t replace the design team but amplifies their capabilities, acting as a powerful sketchpad that can translate their vision into multiple design possibilities at speed.

Once a design is finalised, the designers can use 3D modelling tools to bring the prototypes to life. This is a necessary step prior to production, it’s an opportunity to foresee potential issues with fit, proportions, or durability, and address them before the products are released to consumers.

So, this is the reality of using AI in fashion design. It’s not a utopia where technology does all the work, but a new opportunity where designers can harness the power of these tools to expand their creative landscape, working smarter and more efficiently. Human intuition and creativity remain at the helm, guiding digital tools towards the creation of real, wearable fashion.

As technology continues to advance, we can anticipate even more groundbreaking designs in eyewear and beyond. Mainsteez‘s exploration with Oakley serves as an inspiration for designers, artists, and consumers alike. It encourages us to embrace the endless possibilities that lie ahead and to witness how AI reshapes the way we experience fashion and self-expression.