As you navigate the fashion landscape of 2024, generative AI emerges as a transformative force. McKinsey’s analysis indicates a substantial impact of AI in fashion, particularly in design and product development. While fashion executives recognise AI’s potential, its application in creative processes is still sparse, revealing untapped opportunities for innovation. This year marks a major shift as AI evolves from a tool to a creative collaborator, enhancing design methodologies and personalising customer experiences. It’s a pivotal moment where AI not only boosts creativity but also drives efficiency and sustainability, signalling the start of a new, technology-infused era in fashion. For more insights, delve into the State of Fashion 2024 report here.